Dateline: Dec 31,2010. It’s official. My life has become synonymous with data. I receive data, I pass along data, I delete data I don’t agree with, and I ignore data that doesn’t fit into my worldview or political philosophy. I have various tools that I use to interact with that data. I am writing this on my laptop. Whereever I go, I have my smartphone, which I frequently consult to check my email, my news updates, and am continually on the lookout for new apps to download.
What did we ever do without data access? How did we ever manage without cell phones? The internet is bursting with ways to keep us connected to all manner of information. Every major news organization has a smartphone app so that we are never more than a click away from the latest update. At least 30 times a day, I receive updates from retailers, advertisers, and their e-commerce brothers. I know all about the latest sale and also the newest product I can’t do without. Going along with this is the ability to pass along this information to my family and friends. I rarely consider this type of data because of its indirect nature. Whenever I get these emails, they usually go directly into my virtual trashcan, but occasionally I do receive an item that actually taps into a need I might have.
Yesterday, I received an email offering affordable dental care. Given that I was feeling the effects of a toothache, I was compelled to open it. I didn’t have much use for the particular services offered, but it intrigued me. I hadn’t searched on Google, yet there it was in my spam box. I was amazed at the coincidence. It felt someone had read my mind. The moral of the story is this: The next time you get something out of the blue, pass it on, you just might be filling a need.

